Episode 7: No. 1, Campaigns, Singlish
First aired: Thursday, July 28, 2005, 7:30 pm
Episode summary by Singapore TV
CAMPAIGN CITY -- whenever the government needs to teach the people something, it embarks on a campaign, e.g. Stop At Two, Stop Spitting, Speak Mandarin, etc. In particular, campaigns have to change as the population becomes more mature, e.g. the Speak Mandarin campaign has moved towards depicting Mandarin as "cool". Outwardly, this has resulted in a country that is well-known for its orderliness and discipline. Inwardly, it is unclear if people have truly learned from this. An experiment is done to see if passers-by will share their umbrellas with Yu Beng on a rainy day. In another experiment, passers-by are asked to help an intern hold his things while he struggles to answer his phone. Only one passer-by stops for him.
SINGLISH OR ENGLISH -- if there is one thing that is truly uniquely Singaporeans, it is Singlish. As a result of our multiracial culture, we have evolved our own unique blend of English, which has even spawned a dictionary. Colin Goh, editor of TalkingCock.com and the Singlish dictionary, says that there is nothing shameful about Singlish and that it is easy for Singaporeans to switch easily between Singlish and English. But the Speak Good English organisers believe that Singlish degrades the image of Singaporeans and it is not easily understood by English-speaking foreigners. Schools are now reinforcing the importance and correctness of the language in our young students.
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