Episode 8: Buying and Eating - Choice and Consumerism in Singapore

SHOPPING - Before Orchard Road, there was High Street, and streets specializing in certain products. Then sometime in the 70s, Singapore became a shopping paradise not only for locals but visitors. Using Orchard Road as the central profile, the story of shopping is told against the backdrop of the changing fortunes of Singapore's tourism industry and how the marketing image of Singapore as shopping paradise was created and sold.

MARKETING - From wet markets, to hypermarkets to gourmet shops, the way we get our groceries has changed over the years. Some of our options like the "hole in the wall" Indian corner stall are gone. So is there still room for the neighbourhood provision shop and its smiling "Ah Pek"?

HAWKER FOOD - Traces the story of our love affair with hawker food from the days of itinerant hawkers, to food centres to the airconditioned food court... with the corresponding loss of many old favourites as food court chains emerge and hawker food gets commercialised in central kitchens.

by MediaCorp